Steven D. Bassill
Steven Bassill is President of QDI Strategies, Inc. For the past 26 years as a management consultant, he has worked with companies to achieve breakthroughs in product, channel and brand strategies. Steve has used his expertise and objectivity to help hundreds of clients increase their market share by:
- Developing growth strategies for new products and markets as well as mature markets
- Evaluating new product potential
- Developing effective segmentation strategies
- Driving channel strategy development
- Turning the value businesses create for their customers into sales and profit growth
- Identifying optimal pricing strategies
His success is based on helping QDI clients change how they view their customers, themselves and the marketplace. Steve received a BSBA and an MBA in marketing and finance from Northwestern University. Prior to launching QDI Strategies, he gained valuable experience as Chief Operating Officer at Frank Lynn and Associates, a marketing firm specializing in channel marketing. Steve frequently speaks on industry trends and also shares his expertise in the numerous white papers and marketing strategy articles he has authored.
Michael D. Barr
Michael Barr is a principal with QDI Strategies, Inc. For the past 20 years, he has worked with high tech and mature industries to sell products and services into U.S., European and Asian markets. He specializes in business-to-business marketing, driving commercialization of new technologies, product development, brand management, pricing, communications and channel distribution. B2B industrial marketing is his specific area of expertise.
Mike helps clients meet their changing product and service needs by utilizing direct research and structured decision making tools to create breakthrough strategies. Through his work, he has helped clients develop successful growth strategies.
Mike earned a BA and MA in economics from the University of Illinois. He held management positions at two Global Fortune 500 companies before joining QDI Strategies. Mike is a frequent participant and speaker at industry conferences.