Whitepapers
From time to time,
QDI Strategies' principals write white papers on leading marketing topics. To
access these white papers, we ask that you register.
New Product Strategy and New Market Entry Strategy
"Overcoming the Odds: A GM's Product Commercialization Insurance Policy"
“Case Study: Avoiding the Pitfalls of New Market Entries"
"QDI's 50 Questions to Rate Your Launch Plan"
"Four Steps to Turn Technology into Profits"
Segmentation Strategy
"The Art of Segmentation Revealed by Five Keys to Behavioral Segmentation"
“A 20/20 Look at Segmentation”
Channel Strategy
"Will Your Channels Fail You?"
"How to Avoid Channel Failure"
"Are You Prepared for the Changing Landscape of Industrial Marketing?"
"Industrial Marketing - Response to the Changing Landscape"
"Insight: Building the Knowledge to Drive Channel Change"
"Riding the Wave: Channel Strategy Alternatives"
"Four Steps to a Strategic - and More Effective Sales Force"
"Distribution Strategy: A Primer for Manufacturers and Distributors"
"Distribution Strategy: Measuring the Supplier Relationship Is Vital to Both Manufacturers and Distributors"
Market Share Growth Strategy
"One By One Value: How to Win Customers and Maximize Profits"
"Value for Many: A Recipe for Marketing Breakthroughs"
