QDI’s Process Starts with Your Goals

Since 1991, businesses ranging from Fortune 100 to privately held firms have turned to QDI for market insight and actionable strategies.  QDI’s Market Insight Process is the path to these strategies.

QDI Market Insight Process:

• QDI’s Discovery Research creates new market understanding within your team
• QDI’s Value Management tools help define options and develop a strategy
• QDI’s Learning Process engages your team to create specific “what’s and how’s” that delivers you goals

QDI begins by developing an understanding of your goals and objectives.  We meet with you and key members of your team. Our aim in this initial phase is to learn about your situation, your market, your organization, the challenges you face and what you are trying to accomplish.   

Our Market Insight Process blends our Discovery Research and Value Management Tools with our Learning Process to create market insights.  These insights are the foundation of the actionable strategies that result from working with QDI. 

A Process That Leads to Action and Results

The process is structured to provide your team the involvement they need to use the findings and strategy to deliver your goals.

The process starts with collecting and organizing data, sometimes data that you already have, and sometimes data based on conducting substantial external research.  This process involves both discovery learning and translating the data into useful information.  Working with QDI’s Value Management tools we can translate this information into market understanding that leads to new insights about your business. 

As a project progresses, we continually compare what we are learning with your goals.  Are we learning what is necessary to create an actionable strategy?  If not, we work with you to course correct, to make sure that our program results will meet your goals.  This collaborative learning process is the cornerstone to creating an actionable strategy.

QDI’s Learning Process engages your decision-makers so that they come to understand and believe these new insights and internalize them into their decision-making.  Once they believe, they make the decisions that turn the actionable strategies into market results. 

See If this Process Is Right for You

We would be happy to meet with you to explore how to apply our tools and process to understand and meet your goals.  In our preliminary proposal, we define your situation (objectives) and lay out the steps we will take to help you achieve your goals. We link what we will learn back to your marketing issues.

The preliminary proposal includes budget and time line projections. This is usually just a starting point. Once we reach a consensus with our client, we’re ready to begin our search for new insight; which is the key to making and implementing marketing strategy decisions.